Homburg et al Samenvattingen, Aantekeningen en Examens

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

The German Aortic Valve Registry (GARY): A Nationwide Registry for Patients Undergoing Invasive Therapy for Severe Aortic Valve Stenosis A. Beckmann 1 C. Hamm 2 H. R. Figulla 3 J. Cremer 4 K. H. Kuck 5 R. Lange 6 R. Zahn 7 S. Sack 8 G. C. Schuler 9 T. Walther 10 F. Beyersdorf 11 M. Böhm 12 G. Heusch 13 A. K. Funkat 14 T. Meinertz 15 T. Neumann 16 K. Papoutsis 17 S. Schneider 18 A. Welz 19 F. W. Mohr 14 for the GARY Executive Board 1Deutsche Gesellschaft für Thorax-, Herz- und Gefäßc...

Extensive Summary of the articles of marketing performance. Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...

Summary of all the articles of the Marketing & Innovation course (Radboud University - 2018/2019) The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef (2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe...

Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).

Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...

This summary incorporates all the intakes of lecture 7, which is about Online Metrics and Consumer-Company Identification. It includes class and slides notes along with a well-elaborated summary of the literature analyzed in the 7th class session: - Measuring and Managing Consumer Sentiment in an Online Community Environment – Homburg et al (2015) - Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer– Company Identification over Time – Haumann et al (2014) The d...

Summary of all articles for the course Marketing & Innovation in the master Marketing and the master Marketing & Entrepreneurship, Radboud University, 2016-2017. Includes the following articles: Tripsas (1997), Hillebrand et al. (2010), Workman (1993), Evanschitzky et al. (2012), Van Kleef et al. (2004), Hauser (1993), Lilien et al. (2002), Füller et al. (2011), Schreier et al. (2012), Van den Hende & Schoormans (2012), Schmidt & Calantone (2002), Berends et al. (2013), Guiltinan (1999), Lee & ...

Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds et al. (2014), Zeithaml et al. (2001), Bart et al. (2005), Boulding et al. (2005), Palmatier et al. (2006), Feng et al. (2015), Verhoef & Leeflang (2009), Homburg et al. (2012), Reinartz et a...