Summary articles Marketing & Innovation

Summary articles
Marketing & Innovation

Article Page
Tripsas (1997) 2
Hillebrand et al. (2010) 4
Workman (1993) 6
Evanschitzky et al. (2012) 9
Van Kleef et al. (2004) 11
Hauser (1993) 14
Lilien et al. (2002) 16
Füller et al. (2011) 18
Schreier et al. (2012) 20
Van den Hende & Schoormans 23
(2012)
Schmidt & Calantone (2002) 25
Berends et al. (2013) 26
Guiltinan (1999) 28
Lee & Colarelli O’Connor (1999) 34
Golder & Tellis (1993) 37
Sorescu et al. (2003) 39
Plouffe et al. (2001) 41
Kuester et al. (1999) 44
Homburg et al. (2010) 46
Boone et al. (2000) 48



Radboud University Nijmegen
Master Business Administration – Marketing
2016-2017