Hermawan kartajaya Samenvattingen, Aantekeningen en Examens

Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...

Samenvatting van Communication II over marketing

The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...

Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: ▪ De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, ▪ Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐ Like Framings. Psychology & Market...

Samenvatting van het boek Marketing 4.0 van traditioneel naar digitaal. Hoofdstuk 1 t/m 11 en de epiloog zijn samengevat in 23 pagina's.

Samenvatting van het boek Marketing 4.0 van traditioneel naar digitaal. Hoofdstuk 1 t/m 11 en de epiloog zijn samengevat in 23 pagina's. De auteur is Philip Kotler. ISBN: 9789462762022

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