Haenlein Samenvattingen, Aantekeningen en Examens

Summary of the 4 articles of week 1 of MCEV, for RUG-students. The summarized articles are: Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...

Week 1: Introduction to Digital Transformation Strategy • Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- tative to qualitative change. Strategy Science, 4(4): 253–261. • Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . • Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlei...

A concise summary of all articles of DTS. Through experience and attending the lectures, this summary focusses on the most important aspects and translates difficult concepts into easy-to-understand language so that you can easily remember them. Week 1: Introduction to Digital Transformation Strategy • Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- tative to qualitative change. Strategy Science, 4(4): 253–261. • Nambisan, S., Wright, M., ...

1. Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quantitative to qualitative change. Strategy Science, 4(4): 253–261. 2. Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . 3. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. 2021. Digital transformation: A multidisciplinary refl...

ASSIGNMENT LETTER UNAM CORE Academic Year 2020 Semester 2 English for Academic Purposes LEA3519 ASSIGNMENT ADMINISTRATION Faculty/ School Assignment Module Offering Due Date Core Modules Assessment 3 Semester 2 05 October 2020 Resubmission for Assignment 3 (Semester 2 Modules only): 19 October 2020 CODeL Science Practical’s 5 – 9 October 2020 This study source was downloaded by from CourseH on 07-30-2023 17:16:49 GMT -05:00 CORE MODULES& FACULTY OF SCIENCE Page 2 of 4 SUMMARY...

Een Nederlandse samenvatting van de twee te kennen academische artikels voor het vak Strategische Marketing, gedoceerd door Prof. Dr. Kim Willems. Geschreven in het jaar 2021 en te kennen voor het examen. Het betreft het artikel rond Marketing Myopia door Theodore Levitt en het artikel rond Influencer Marketing door Haenlein et al.

• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., and Haenlein, M. 2020. Digital transformation: A multidisciplinary reflection and research agenda. • Dong, J. Q. 2019. Moving a mountain with a teaspoon: Toward a theory of digital entrepreneurship in the regulatory environment. • Huang, J., Henfridsson, O., Liu, M. J., and Newell, S. 2017. Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. • Ce...

Samenvatting voor het tentamen van het van Communicatie in sociale media aan de Universiteit Utrecht. De volgende artikelen komen in deze samenvatting aan bod: Week 1 - Grabowicz et al. - Kietzman - Conover et al. Week 2 - Mangold & Faulds - Chang - Huberman - Ottoni et al. Week 3 - Danesco-Nicolescu-Mizil et al. - De Souza e Silva & Frith - Castells Week 4 - Kaplan & Haenlein - Jansen et al. - Mahmud - Suh et al. Week 5 - Fisher - Weinbrg & Pehlivan - Effing & Spil - Killian & McManus

Deze samenvatting is gebaseerd op artikelen die de docenten hadden opgegeven. Sommige artikelen zijn in het Nederlands samengevat, anderen in het Engels. De samengevatte artikelen - Ellison & Boyd (2013) - Kaplan & Haenlein (2010) - Barnes (2008) - Vishwanath (2015) - Gaver (1991) - Goffman (1959) - Hogan (2010) - Cialdini (2001) - Cho & Salmon (2007) - Walther (2009) - Ellison, Steinfield & Lampe (2011) - Burke, Kraut & Marlow (2011) - Tufekci & Wilson (2012) - Valenzuela (2013) - Hansen (2010)...

Gratis samenvatting verplichte literatuur eerste drie colleges Marketing Communicatie 2.0, Ivar Vermeulen.