Gijsenberg Samenvattingen, Aantekeningen en Examens

Summary of the book 'Qualitative Research Methods' by Maruster & Gijsenberg. Course: qualitative research methods Study: international business

Summary Articles Strategic Marketing Master Marketing University of Groningen Articles included: Montgomery, Moore & Urbany Verhoef & Leeflang Ataman, van Heerde, & Mela Rust, Moorman, & Dickson Wedel Heskett, Jones, Loveman, Sasser, & Schlesinger Van Heerde, Gijsenberg, Dekimpe, & Steenkamp Leone, Rao, Keller, Luo, McAlister, & Srivastava Srinivasan, Hanssens

In this English (!) Summary I have included chapters 1 through 17 of the book Qualitative Research Methods by Maruster and Gijsenberg.

Summary of the course Marketing Research Methods, in 2017 by Maarten Gijsenberg. Summary contains info of all slides and all comments given by Maarten Gijsenberg.

Summary of lecture in Strategic Marketing by Maarten Gijsenberg

A summary of the complete book of Qualitative Research Methods (Maruster & Gijsenberg, 2013)

This is a summary of all lectures of Strategic Marketing, given by dr. Gijsenberg.

Alles stof uit de hoor- en werkcolleges in 1 bestand met verhelderende uitleg incl. verwijzingen naar het boek: Qualitative research methods, van Laura Maruster & Maarten J. Gijsenberg.