Geyskens Samenvattingen, Aantekeningen en Examens

Summary of the web-clips and cases discussed in the lectures (marketing channel management fall 2022)

Marketing Channel Management @ Tilburg University Programs: MSc Marketing Management and MSc Marketing Analytics Course: Marketing Channel Management Unit: Unit 1 Summary written: Fall 2020, Unit 1 Contains: - Lecture slides - Additional lecture notes - Tutorial slides - Additional tutorial notes - Examples (in italics)

Uitwerking Hechtingstheorie Gehandicaptenzorg

Personal notes from all the lectures of the course Marketing Channel Management given by Dr. Inge Geyskens in 2018-2019 for the master Marketing management. Important things are highlighted, some example questions for the exam and additional information from the compulsory papers are included.

Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.

Compulsory papers course marketing channel management - Tilburg University Master Marketing Management. Important: these are the papers from lecture 1 - lecture 8.

Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.

Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...

Een beknopte samenvatting van het tweede artikel in module 1.

A complete and extensive summary (30 pages) of all (web)lectures from Marketing Channel Management 2018 (I. Geyskens). Including the web lectures, notes, some examples and figures. Written in English.