Fennis and stroebe Samenvattingen, Aantekeningen en Examens

Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.

Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...

A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...

Een beknopte samenvatting van hoofdstuk 2 tot en met hoofdstuk 8. De samenvatting heeft maximaal 4 pagina's per hoofdstuk. Ieder hoofdstuk begint met een keywords-sectie. Belangrijke begrippen zijn cursief en dikgedrukt. Tabellen en foto's met kenmerkende kleuren maken het makkelijker om alles te onthouden.

For the elective 'Marketing communication', I have written a summary of the book 'psychology of advertising' by bob fennis and wolfgang stroebe (2nd edition). This summary is divided in the 8 chapters and all the relevant subheadings are discussed as well. The key terms that are described in the glossary, are described as well.

A summary of the book "The Psychology of Advertising", chapter 1-7.

Comprehensive summary on the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe

Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.

De artikelen in deze samenvatting zijn: Lecture 2: Huang, J. Y., & Bargh, J. A. (2014). The selfish goal: Autonomously operating motivational structures as the proximate cause of human judgment and behavior . Lecture 2: Pham, M. T. (2013). The seven sins of consumer psychology. Journal of Consumer Psychology, 411-423. Lecture 3: What People Desire, Feel Conflicted About, and Try to Resist in Everyday Life. Wilhelm Hofmann, Kathleen D. Vohs and Roy F. Baumeister Lecture 3: Everyday Temptations: A...