Digitalmarketing Samenvattingen, Aantekeningen en Examens

Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)

Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).

Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated. #BusinessEthics #EthicalTheory #CorporateResponsibility #CorporateCulture #EthicalLeadership #WorkplaceEthics #MarketingEthics #ProductSafety #DigitalMarketing #Sustainability #WorkplaceDiversity #GlobalizationEthics CHAPTER 1: Why Study Ethics? CHAPTER 2: Ethical Theory and Business CHAPTER 3...

Test Bank - An Introduction to Business Ethics-ISE 7th Edition by Joseph Desjardins - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-12) Included and Updated. #BusinessEthics #EthicalTheory #CorporateResponsibility #CorporateCulture #EthicalLeadership #WorkplaceEthics #MarketingEthics #ProductSafety #DigitalMarketing #Sustainability #WorkplaceDiversity #GlobalizationEthics CHAPTER 1: Why Study Ethics? CHAPTER 2: Ethical Theory and Business CHAPTER 3...

Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024 #Dhruv #Grewal #Levy #MarketingStrategies #DigitalMarketing #EthicalMarketing #ConsumerBehavior #GlobalMarketing #SegmentationStrategy #ProductBranding #NewProductDevelopment #PricingStrategies #OmnichannelMarketing #IntegratedCommunications #AdvertisingPromotions #MarketAnalysis #TargetingStrategy #RetailInnovation C...

Test Bank - Marketing 8th Edition by Dhruv Grewal & Michael Levy - Complete, Elaborated and Latest Test Bank. ALL Chapters(1-18) Included and Updated for 2024 #Dhruv #Grewal #Levy #MarketingStrategies #DigitalMarketing #EthicalMarketing #ConsumerBehavior #GlobalMarketing #SegmentationStrategy #ProductBranding #NewProductDevelopment #PricingStrategies #OmnichannelMarketing #IntegratedCommunications #AdvertisingPromotions #MarketAnalysis #TargetingStrategy #RetailInnovation C...

MGT 6311 - Final Exam Youtube Stats - correct answer - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - correct answer - Explainers - Product Demos - How-Tos - Testimonials

MGT 6311: Digital Marketing - Midterm Exam Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives Tactic - correct answer A specific action or method that contributes to achieving a goal. Components of GOST strategy - correc...

MGT 6311: Digital Marketing - Midterm Exam Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives Tactic - correct answer A specific action or method that contributes to achieving a goal. Components of GOST strategy - correc...

MGT 6311 gatech Midterm Digital Marketing Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share - correct answer In strategic management and marketing, market share is the percentage or proportion of the total ...