Digital business Samenvattingen, Aantekeningen en Examens

This summary contains all readings + videos for the endterm of DBM 2023 taught by Balazs Szatsmari. Focus on the findings of the articles (you do not necessarily need to know all hypotheses by heart). The summary is 1.5 spaced for reading comfort. You can always text me if you have any comments or questions! Good luck !

This summary contains all readings + videos for the midterm of DBM 2023 taught by Balazs Szatsmari. Focus on the findings of the articles (you do not necessarily need to know all hypothesis by heart). The summary is 1.5 spaced for reading comfort. You can always text me if you have any comments or questions! Good luck !

Looking for a comprehensive summary of the book "Information Systems: A Manager's Guide to Harnessing Technology" for your course Theories of Digital Business? Look no further than this detailed document, which provides a chapter-by-chapter breakdown of the key concepts, theories, and best practices covered in this essential text. This summary will help you gain a solid understanding of all information and insight provided in the book to pass the course. Personally, by using this summary, I r...

A summary of the END TERM articles covered in Digital Business Models (6013B0544Y) at the University of Amsterdam (UvA). The summary has also been examined against the (guest) lecture and tutorial materials (given by Ross Gardner and Balazs Szatmari ) to ensure completeness. Every article and video has been precisely and concisely summarised on one page. The summary is 19 pages.

A summary of the MIDTERM articles covered in Digital Business Models (6013B0544Y) at the University of Amsterdam (UvA). The summary has also been examined against the lecture and tutorial materials (given by Ross Gardner) to ensure completeness. Every article and video has been precisely and concisely summarised on one page. The summary is 19 pages. It also includes 6 example exam questions.

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

This is a summary of the articles of theories of digital business

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...