Deleersnyder Samenvattingen, Aantekeningen en Examens

Provides an in-depth summary of the obligated readings for the course Market Assessment given by professor Deleersnyder in 2022-2023.

Provides all lecture notes from the lectures given by Deleersnyder in Market Assessment.

Provides an in-depth summary of the lectures, weblectures, readings and tutorials of the course Market Assessment given by Deleernsyder. This provides all material to study for your exam. Good luck!

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

Brief summary of the slides and lectures of Strategic Marketing Management. Gives a clear representation of the information. Summary of lectures teached in 2020. Teached by B. Deleersnyder and R. Smith

Personal notes from lectures strategic marketing management.

Compulsory papers for the course MSc Strategic Marketing Management, Tilburg University - Lecturer: Barbara Deleersnyder. The whole summary is written in English, but some difficult words are translated/explained in Dutch. Some important parts are highlighted.

Samenvatting van de artikelen van: Saunders & Wong; Lovelock & Gummesson; Antia, Fisher et. al; Isaacson; Eisend, Martin; Wang, Alex; Deleersnyder & Koll

Topic I – Decision making Mizik – The theory and practice of myopic management Slater & Narver – Market orientation and the learning organization Topic II – Innovation Mahajan & Muller & Bass – New product diffusion models in marketing: a review and directions for research Topic III: B2B and Interfirm relationships Jap – Pie-expansions efforts: collaboration processes in buyer-supplier relationships Tuli & Bharadwaj & Kohli – Ties ...