Articles marketing Samenvattingen, Aantekeningen en Examens

These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. With these notes, students can effectively review and reinforce their u...

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

This summary contains all articles that are mandatory to study for the exam of Marketing and Innovation 2023/2024

Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.

ALL articles for the course Digital Marketing and Technology, ready to rock the exam! :) I also mentioned the lectures about the same topic to make it easier during the open-book exam.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!

This document includes all articles that are needed to be studied before the exam of Social Media Marketing.

Summary of the book, articles and tutorials for the course International Business and Supply Chain Marketing. Chapter 1-11 & 13-15, articles and tutorials

this is a summary of all the articles you are supposed to read for the course Consumer Marketing (MSc Marketing) at the VU.

This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!