Anick bosmans Samenvattingen, Aantekeningen en Examens

In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!

In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.

Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.

Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management

In deze samenvatting wordt lecture 2 tot en met lecture 7 besproken. Ik heb gebruikt van verschillende kleuren om theorieën/modellen, onderzoeken, tentamen vragen en overige belangrijke dingen van elkaar te onderscheiden. 2016-2017