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Entrepreneurial Marketing Strategies Assignments
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Complete Chapter Assignments (Essay Type) for the course 
Entrepreneurial Marketing Strategies ENTR 20053 of Bachelor of Science in Entrepreneurship

Reference: MARKETING STRATEGY & COMPETITIVE
POSITIONING (Pearson book)

Fresh off the shelf! Reference for School Year 2020-2021

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Assignment no. 16 - Strategy Implementation and Internal Marketing
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Answers to the following questions are available in this document: 
 
1. How important or relevant do you believe ‘internal marketing’ is for organizations today? 
2. Discuss how strategy implementation differs in small versus large organizations? 
3. Given the situation nowadays, discuss the different challenges in marketing strategy implementation of universities. 
4. Explain the meaning of cross-functional partnership and why it is required to delivering superior customer value. ...
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Assignment no. 12 - Competing Through Innovation
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Answers to the following questions are available in this document: 
1. Explain how companies find and develop new-product ideas. 
2. Discuss the different barriers to innovation. 
3. Discuss the key factors that influence a new product’s success in the marketplace. 
4. What is the difference between ‘innovation’ and ‘invention’? 
5. Research and discuss how ‘Coca-cola’ innovate their product over the years.
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Assignment no. 7 - Segmentation and Positioning Principles
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Answers to the following questions are available in this document: 
1. Why is it essential for organizations to segment markets and target particular groups of consumers? 
2. Explain how and why the Internet makes market segmentation easier. 
3. Discuss the major bases for segmenting consumer and business markets. 
4. Choose five local brands and identify their positioning statement. Do you believe in their positioning statement? Why or why not? 
5. Visit a grocery store and examine ...
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Assignment no. 14 - Strategic Customer Management and the Strategic Sales Organization
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Answers to the following questions are available in this document: 
1. Define and explain the importance of the Strategic Customer Management (SCM) approach. 
2. Discuss the difference between ‘Sales’ and ‘Marketing’. 
3. What do you mean by 'dominant customers' and how to properly deal with them? 
4. Explain and discuss the so-called ’20:80’ rule in marketing. 
5. What are the factors to consider in determining the most-valued customers in the food industry?
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Assignment no. 3 The Changing Market Environment
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Answers to the following questions are available in this document: 
 
 1. Discuss current trends in the technological environment that marketers must be aware of and provide examples of company responses to each trend. 
2. Explain how a change in the economic environment affects marketing decisions. 
3. Describe the stages of the product life cycle (PLC) and how marketing strategies change during PLC. 
4. In your own words, explain this premise of PLC: ‘all products have a limi...
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Assignment no. 11 - Competing Through the New Marketing Mix
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Answers to the following questions are available in this document: 
1. Compare and contrast personal and non-personal communication channels. 
2. Answer the question ‘What is PRICE?’ and discuss the importance of pricing in today’s fast-changing environment. 
3. Discuss the impact of the economy on a company’s pricing strategies. 
4. Discuss how retailers and wholesalers add value to the marketing system. 
5. A product’s package is often considered a ‘silent salesperson’. ...
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Assignment No. 1 - Market-Led Strategic Management
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Answers to the following questions are available in this document: 
 
1. Among the many definitions of marketing, what is your most favorite and why it is for you is the most significant? 
2. Marketing has been criticized because it ‘makes people buy things they don’t really need’. Refute or support this accusation. 
3. Discuss TREND impacting marketing and the implications of these trends on how marketers deliver value to customers. 
4. Explain the third marketing principle...
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Assignment no. 9 - Selecting Market Targets
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Answers to the following questions are available in this document: 
1. Explain how companies identify attractive market segments and choose a market-targeting strategy. 
2. Explain how to select the target market using the ‘Directional Policy Matrix’ technique. 
3. What is the difference between differentiated marketing and undifferentiated marketing? 
4. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and ...
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Assignment no. 13 - Competing Through Superior Service and Customer Relationships
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Answers to the following questions are available in this document: 
 
1. Do you believe that using social media could help in connecting and building relationships with customers? Depend your answer. 
2. Why is there a close relationship between marketing and CRM? What is involved in building the customer experience? 
3. What can organizations learn from their customer database to serve these and other customers better? 
4. Discuss the complications for an organization of having ...