6012s0014y Samenvattingen, Aantekeningen en Examens

An extensive summary containing all of the academic articles on the requested reading list in the Marketing Management Pre-Master course. Final exam grade 8.

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

This document contains the most important information regarding Marketing Management. This course is part of the Pre-master in Business Administration at the University of Amsterdam (UvA). I passed this course with a 90.

Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

Pre-master UvA Business administration- Marketing Management summary

This summary includes all information you need to know about the articles for the exam. The articles are: - De Swaan Arons, M., van den Driest, F., Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. Psychology & Marketing, 29(2), 107-116. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

Summary of all articles for the premaster course Marketing Management at the University of Amsterdam.

An extended summary for the course of Marketing Management of the Pre-master Business Administration at UvA.

An extended summary of the articles of Marketing Management for the pre-master course Business Administration at UvA.