Persuasive communication Samenvattingen, Aantekeningen en Examens

This summary includes all articles required during the theory block of health communication 2022-2023.

This document contains the required readings and notes (W1-6) on the Communication Science course 'Persuasive Communication' The required reading (Chapters 1-10): Van der Pligt, J. & Vliek, M. (2017). The psychology of influence: Theory, research and practice. Routledge: London.

The course of Persuasive Communication is subdivided into several learning objectives. These learning objectives are extremely helpful when it comes to studying the textbook AND the course's subject matter that isn't available in the book. I have spared you the hard work and provided you with a full summary of the book and course, entirely through the learning objectives. By studying the learning objectives, you're literally entirely up-to-date because they're exac...

The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).

Grade: 8.1 — Example of a critical reflection essay for the course Health Communication, part of the Master Persuasive Communication.

Marketing Communication Critical reflection of the paper by Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2009), Assignment B.

TEX2601 EXAM PORTFOLIO 2023.Detailed working, solutions, memo, notes & explanations.QUESTION 1 (10) 1.1 In a newspaper article, the lead is often referred to as a summary lead because it summarises the relevant information by asking the most common questions. List these questions. (5) Read the following newspaper article and answer the question that follows. Man drives car into crowd at Pretoria Farmers’ Market Nine lives lost in American style assassination This study source was downlo...

marketing - Answer-a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas exchange - Answer-the act of giving up one thing ($, credit, labor, goods) in return for something else (goods, services, or ideas) marketing activities - Answer-buying, selling, transporting, storing, grading, financing, marketing, research, risk-taking value - Answer-A customer's subjective assessment of benefits relative to costs in det...

What are the five criteria for a successful project? - Answer Time, cost, quality, risk & benefits Project Management - Answer The application of processes, methods, knowledge, skills and experience to achieve the project objectives Programme Management - Answer The coordinated management of projects and change manage activities to achieve beneficial change Project Success - Answer The satisfaction of stakeholder needs measured by the success criteria as identified and agreed at the sta...

TEST BANK for Business Communication Today, Global Edition 15th Edition by Courtland Bovee, John Thill. All Chapters 1-19 (Complete Download). 828 Pages TABLE OF CONTENTS Chapter 1 Understanding th e Foundations of Business Communications Page : 45 Chapter 2 Collaboration, Interpersonal Communication, and Business Etiquette Page : 90 Chapter 3 Communication Challenges in a Diverse, Global Marketplace Page : 136 Chapter 4 Planning Business Messages Page : 179 Chapter 5 Writing Business Messages P...