Master marketing Samenvattingen, Aantekeningen en Examens

This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).

This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.

This summary only covers the sections of the Harvard Business School reading which are part of the course material. This summary is written for the course “Digital Media” during the semester Fall-2022 and is an elective part of the master Marketing Management.

This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.

ALL articles for the course Digital Marketing and Technology, ready to rock the exam! :) I also mentioned the lectures about the same topic to make it easier during the open-book exam.

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.

This summary contains all relevant material for the exam, including the lectures, guest lectures and the mandatory literature of the Master course (Digital) Food Marketing

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

ALL the lectures of the course Consumer Marketing for you in one document! Including some sample exam questions!

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)