Marketing communications Samenvattingen, Aantekeningen en Examens
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LML4810 ASSIGNMENT 1 MEMO - SEMESTER 1 - 2023 - UNISA - (DETAILED ANSWERS WITH FOOTNOTES - DISTINCTION GUARANTEED)
- Tentamen (uitwerkingen) • 12 pagina's • 2023
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LML4810 ASSIGNMENT 1 MEMO - SEMESTER 1 - 2023 - UNISA - (DETAILED ANSWERS WITH FOOTNOTES - DISTINCTION GUARANTEED) 
 
“One of the scourges of the Internet and more particularly, email is the phenomenon of spam or unsolicited email. This has also become a problem with cell phones as spam sms’s are now also very common. The basic problem remains the same though. Spam messages vary from mildly irritating advertising and chain mail, to those with objectionable content and those which are downrig...
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COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE March 2024
- Tentamen (uitwerkingen) • 13 pagina's • 2022
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COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE March 2024;100% TRUSTED workings, explanations and solutions. for assistance Whats-App 0.6.7..1.7.1..1.7.3.9 ......................................... QUESTION 1 
COMMUNICATION IN THE ORGANISATION 
1.1 Communication can be defined as the glue that binds together the individuals and departments of an organisation in a collective effort to realise the set goals. Therefore, it can be said that communication plays a pivotal role in the fu...
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Samenvatting • 31 pagina's • 2024
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- €3,99
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci ISBN 9780357635209. Complete Chapters 1-17 _ (DOWNLOAD LINK PROVIDED)
- Tentamen (uitwerkingen) • 2 pagina's • 2023
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- €25,49
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci ISBN 5209, 5. Complete Chapters 1-17. Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing C...
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Test Bank for Marketing: The Core, 9th Edition by Roger Kerin
- Tentamen (uitwerkingen) • 1996 pagina's • 2022
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Test Bank for Marketing: The Core 9e 9th Edition by Roger Kerin, Steven Hartley. ISBN-13: 9184 
 
Full Chapters test bank included 
 
Part 1: Initiating the Marketing Process 
1. Creating Customer Relationships and Value through Marketing 
2. Developing Successful Organizational and Marketing Strategies 
Appendix A Building an Effective Marketing Plan 
3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility 
 
Part 2: Understanding Buyers ...
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A
- Tentamen (uitwerkingen) • 30 pagina's • 2024
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A 
 
 
 
	has long been the cornerstone of brand-building efforts for many companies. 
 
Interactive media 
 
Mass-media advertising 
 
Online marketing 
 
Product placement 
 
Personal selling 
 
 
Which of the following statements is true of direct marketing? 
 
Traditionally, it has not been considered an element of the promotional mix. 
 
It is synonymous with direct mail. 
 
The rapid growth of the Internet is discouraging the gr...
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DPR2603 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 - DUE 2 May 2024
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DPR2603 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 - DUE 2 May 2024 ;100 % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... 
Questions: 
Your answers should be in paragraph/ essay format. No short answers 
1. Identify and discuss different communication channels that you have learnt in this module. 
You also required to give examples to demonstrate your understanding. 
[12 marks] 
2. You are the new commun...
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Samenvatting Selling & Sales Management 10th and 7 articles- 1ZM60 Selling New Products (1ZM60)
- Samenvatting • 51 pagina's • 2023
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- €7,99
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This summary contains all chapters of 'Selling and sales management' en de 7 artikele: 
- Barry, J., & Gironda, J. T. (2019). 
Operationalizing thought leadership for 
online B2B marketing. Industrial 
Marketing Management. 
- Ernst, H., Hoyer, W. D., & Rübsaamen, 
C. (2010). Sales, marketing, and 
research-and-development cooperation 
across new product development 
stages: implications for success. Journal 
of Marketing, 74(5), 80-92 
- DiBenedetto (1999). Identifying the Key 
Success Fact...
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Test Bank For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
- Tentamen (uitwerkingen) • 781 pagina's • 2024
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Test Bank For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
- Tentamen (uitwerkingen) • 559 pagina's • 2024
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15