Market skimming Samenvattingen, Aantekeningen en Examens

AIPMM - CPM PRACTICE EXAM WITH CERTIFIED SOLUTIONS Nature and characteristic of a service intangibility inseparability variability perishability What are the 4 Kotler's Market Strategies? Product Price Promotion Place What are Porter's 5 forces? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers What are the 7 phases of PLC? Conceive Plan Develop Qualify Launch Deliver Retire What are the steps of NPD? (P...

The Four P's of Marketing - Answer-1. Product 2. Pricing 3. Place 4. Promotion The Fifth P of Marketing - Answer-Purchaser Industrial Products - Answer-Sold to a business Consumer Products - Answer-Sold to consumer Product Life Cycle - Answer-Product Development Introduction Growth Maturity Decline Market Segments - Answer-Groups of people who share one or more of the following characteristics: Geographic Demographic Psychographic Behavioral Four Pricing Strategies - Answer-1. ...

1. New product ideas come from ____. a. internal sources, using company R&D b. external sources, listening to distributors and suppliers c. external sources, watching and listening to customers d. Both A and C e. All of the above are source of new product ideas - Answer-e. All of the above are source of new product ideas. Frequent purchases, little planning, low customer involvement, low prices, widespread distribution, and convenient locations are characteristics of ____. a. shopping p...

Alternative Growth Strategies: Marketing Penetration - increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - sell existing products to new markets (demographic segments or geographic markets) focus on distribution Alternative Growth Strategies: Product Development - sell a new product to current markets (often brand extensions) ex: starbucks introduces new summer products ...

Chapter 9 Chapter 9 ________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing E. Licensing One of the key advantages to licensing as a market-entry strategy is ____________________. A. the speed of diffusion of the new product or techno...

Skimming Pricing Answer -Firm introduces a new or innovative product and sets the highest initial price that customers who really desire the product are willing to pay. -Customers are not very price sensitive -Prices are lowered once they are satisfied to attract new customers Penetration Pricing Answer Set low initial price on new product for immediate appeal to the mass market Target Pricing Answer Manufacturer deliberately adjusts the features of a product to achieve this Pricing...

UPenn Marketing 101 Final Exam Questions and Answers 100% Pass Dynamic Pricing - Correct Answer ️️ -Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Correct Answer ️️ -Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease de...

Sole Proprietorship - Answer-is a business owned by one person who is subject to claims or creditors. Partnership - Answer-is the voluntary association of two or more people who have combined their resources to carry on as co-owners of a lawful enterprise for their joint profit. Limited Partnership - Answer-involves at least one general partner and one or more limited partners. Corporation - Answer-is an artificial being, invisible, intangible, and existing only in the contemplation of law,...

Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed 2024 Characteristics of a service and example for each - Answer ️️ -Inseparability - Bank visit Intangibility - University Course Variability - Customer Service Perishability - Airline flight What are Kotler's 4 Market Strategies? - Answer ️️ -Product, place, price, promotion What are Porter's 5 forces? - Answer ️️ -Bargaining power of suppliers Bargaining power of customers Threa...

AIPMM – Certified Product Manager Exam | With 100% Verified Answers AIPMM – Certified Product Manager Exam | With 100% Verified Answers Nature and characteristic of a service - ANSWER - intangibility inseparability variability perishability What are the 4 Kotler's Market Strategies? - ANSWER - Product Price Promotion Place What are Porter's 5 forces? - ANSWER - Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bar...