Bua Samenvattingen, Aantekeningen en Examens

What is direct marketing? - Answer- connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships what are some forms of direct marketing? - Answer- - face-to-face selling (special type of direct marketing) - direct-mail marketing - catalog marketing - telemarketing - direct-response television marketing - kiosk marketing - new digital technologies - online marketing define direct mail marketing - A...

what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered - mass markets have fragmented, leading to a shift away from mass marketing - changes in communications technology have created new media for interacting with targeted consumers what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting - granular audience - smaller ...

What is the simple definition of marketing? - Answer-managing profitable customer relationships goals of marketing activity - Answer-1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Answer-A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Answer-C...

BUAD 342 Exam 1 with Certified Solutions For-profit organizations organizations strive to generate a profit (revenue in excess of expenses). These profits can be reinvested into the company or distributed to owners and/or shareholders. take several legal forms such as unincorporated (sole proprietorships or partnerships), corporations (C Corporations and S Corporations) and limited liability companies (LLC). Not for Profit organizations organizations strive to provide particular s...

Narrowly, what is a price? - Answer- Narrowly, price is the amount of money charged for a product or service Broadly, what is a price? - Answer- Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service Price is not just money, think of price as - Answer- sacrifice Example of price - Answer- $88 boots from amazon versus exact same pair at Dillards for $88 as well. The price here is wait-time, trying them on, or conve...

BUAD 342 Exam Latest Update 100% Correct Conversion make new things or customize things for re-sale. Steps include assembly, growing, excavating, harvesting, manufacturing, delivery Source Data Automation collecting data in a digital way. examples include MICR on checks, bar code scanner, credit card strips and chips, radio frequency, touch screen, eye and voice recognition EDI Electronic Data Interchange. 2 businesses sharing data Batch processing Accumulating transaction reco...

BUAD 331 Exam 4Logistics Management - correct answer is the part of SCM that plans, implements, and controls the efficient, effective, forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer requirements Supply Chain Management - correct answer the management of upstream and downstream relationships with suppliers and customers in order to deliver superior customer value at less cost to...

BUAD 331 Exam 1Supply Chain Management refers to: A. The comprehensive management of networks of suppliers B. The meaningful integration of service with customer fulfillment C. The collaboration between operations and suppliers D. The management of up and downstream relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole E. The procurement, movement, and storage of product and information flows through the organization to max...

BUAD 331 Exam 4 Why might a company consider expanding its supply chain internationally? To obtain access to lower-cost suppliers To take advantage of a skilled labor base in another country To support international expansion of sales To fend off competition from an international competitor All of the above - correct answer All of the above What is the biggest cause of difficulties in working with another culture? Language differences Different ways of making decisions and approac...

BUAD 342 Exam 1 with Complete Solutions selling "things" event Order to cash process Order to cash process 1. market (market goods or services) 2. negotiate (negotiate terms of a sales order) 3. select and inspect 4. prepare (prepare goods/services for delivery) 5. deliver (deliver goods/services to customer) 6. receive payment 7. negotiate (negotiate terms/accept return) Buying "things" event procure to pay process Procure to Pay process 1. identify (identify a need) 2...