Articles marketing Samenvattingen, Aantekeningen en Examens

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

ALL articles for the course Brand Management summarized, ready for you to rock your exam :) Have a look at the other documents I uploaded!

Summary of the 3 articles of week 5 of MCEV, for RUG-students. The summarized articles are: Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. Beckers, S. F. M.,...

This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.

This is a summary of all the articles linked to Consumer Psychology. The course is given in the master Marketing Management.

A summary of all required articles for the course Strategic Management (6012B0425Y), part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam

Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...

This is a summary of the course Marketing Strategy from the Msc. Marketing 2021-2022 (VU). This document contains a summary of all the knowledge clips, live lectures and all the obligatory academic articles. The findings of the articles are explained. The summary includes practice exam questions.

summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.