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Book: Phillip Kotler – Principles of Marketing, Summary Y2Q2
- Samenvatting • 17 pagina's • 2017
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A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
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Marketing Chapter 7 - Principles of marketing; Kotler
- Samenvatting • 7 pagina's • 2018
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Summary of Chapter 7 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
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Marketing Chapter 2 - Principles of marketing; Kotler
- Samenvatting • 4 pagina's • 2018
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Summary of Chapter 2 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
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Marketing Chapter 11 - Principles of marketing; Kotler
- Samenvatting • 3 pagina's • 2018
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Summary of Chapter 11 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
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Marketing Year 2 Quarter 1
- Samenvatting • 32 pagina's • 2019
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- €4,99
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This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
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Marketing Summary Principles of marketing - Kotler
- Voordeelbundel • 9 items • 2018
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- €6,49
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Summary of Book Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the book are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
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Principles of Marketing - Philip Kotler
- Voordeelbundel • 10 items • 2021
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- €10,19
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samenvatting in het Engels van principles of marketing, Philip kotler
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Service Marketing/ Marketing Action Plan (MKDE) Summary
- Samenvatting • 30 pagina's • 2019
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This is an English summary for the course Service Marketing/ Marketing Action Plan (MKDE), taught at Tio university of applied sciences.
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Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. powerpoints
- Samenvatting • 31 pagina's • 2020
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- €5,49
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Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
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Marketing & Sales Summary Y1 Q1 Business Organisation
- Samenvatting • 17 pagina's • 2019
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- €5,99
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Complete Marketing & Sales I summary for the first quarter test in year 1 of the International Business programme.
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