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Introduction to Marketing Metrics
- College aantekeningen • 1 pagina's • 2019
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An introduction to marketing metrics and KPI's
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Marketing Law, Ethics, Social Responsibility and Sustainability
- College aantekeningen • 3 pagina's • 2019
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Introduction to marketing law, ethics, social responsibility and sustainability
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Introduction to the Marketing Mix
- College aantekeningen • 2 pagina's • 2019
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An introduction to the marketing mix (the 7P's)
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Marketing
- Samenvatting • 41 pagina's • 2020
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- €5,39
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This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...
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Marketing Environment
- Study guide • 4 pagina's • 2019
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- €9,94
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A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals
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Micro environment marketing & management
- Samenvatting • 28 pagina's • 2021
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- €6,99
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This document contains a summary of the book fundamentals of marketing and the class powerpoints for the classes micro marketing and micro management. 
 
These notes were made for my own exam earlier this year. All credits for the information go to the book and the lecturers
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Introduction to Marketing Research
- College aantekeningen • 3 pagina's • 2019
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An introduction to marketing research
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Not-for-profit Marketing
- College aantekeningen • 2 pagina's • 2019
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An introduction to not-for-profit marketing
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Introduction to Segmentation, Targeting, Positioning
- College aantekeningen • 1 pagina's • 2019
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An introduction to the segmentation, targeting and positioning (STP) model
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Chapter 10: Managing Channels and Distribution
- Samenvatting • 9 pagina's • 2017
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution