Verlegh Samenvattingen, Aantekeningen en Examens

Notes of the lectures of Branding and Advertising, MSc Marketing Vrije Universiteit.

Includes ALL lectures given by Peeter Verlegh and the guest lectures, compressed into 39 pages (incl. the papers).

Summary of CPT 23306. All literature and slides. Made in 2018, so very actual. Communication and persuasion Very complete, all literature is included. Don't waste your time reading all literature, download this summary! Some recensies of other students: - Samenvatting was goeie man, thanks!! (Summary was good man, thanks !!) - Great, thanks! The following literature is reviewed: 1. Introduction Cialdini, R.B., & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual R...

Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth

This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

Samenvatting weerstand tegen beïnvloeding. Communicatiewetenschap master Media & Beïnvloeding. Knowles, E. S., & Linn, J. A. (2004). The importance of resistance to persuasion. In E. S. Knowles & J. A. Linn (Eds.), Resistance and Persuasion (read pp. 3-9). Mahwah, New Jersey: Lawrence Erlbaum Associates. Zuwerink Jacks, J. & Cameron, K. A. (2003), Strategies for resisting persuasion. Basic and Applied Social Psychology, 25, 145-161. Ahluwalia, R. (2000). Examination of psychological process...

Samenvatting van alle artikelen Branding & Advertising van het collegejaar 2015-2016. Master Marketing VU Amsterdam.