Persuasive communicatie Samenvattingen, Aantekeningen en Examens

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the Belch & Belch book + articles, supplemented by the most important parts from the micro lectures and reading questions.

This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.

Summary that includes all material for the exam of Health Communication. The summary is built up through the structure of the articles, supplemented by the most important parts from the micro lectures and reading questions.

Door deze samenvatting heb ik mijn tentamen kunnen halen met een 8

Samenvatting van hoofdstuk 1 t/m 13 van 'Dynamics of Peruasive communiction' van Perloff, en hoofdstuk 2, 3, en 12 van Kardes. Voor het vak ' marketing and Persuasive Communication' op de VU, 2e jaars Communicatie Wetenschap Bachelor vak.

Full summary of all chapters covered in the first year course of persuasive communication.

This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)

Samenvatting Persuasive Communication Communicatiewetenschap

Marketing Communicatie – Part D – The interaction Consumer empowerment - Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. - Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. - Van Noort, G., Antheunis, M. L., & van Reijmersd...