Inge geyskens Samenvattingen, Aantekeningen en Examens

Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.

Summary of the lecture from the Marketing Channel Management course taught in September / October 2017 by Inge Geyskens

Hierbij een compacte samenvatting van het vak Marketing Channel Management in maar liefst 15 pagina's! Deze samenvatting is geschreven op basis van de stof van het leerjaar 2017-2018 maar bevat ook overlappende theorie van voorafgaande jaren. Dit vak bevat veel theorie in vorm van rijtjes die in deze samenvatting heel overzichtelijk en compact zijn weergegeven zodat je doelgericht kan leren!

This extensive summary includes a summary of the lectures, the answers of all three self guided assignments (pictures of the questions asked with the required answer) a summary of the articles of 29 pages. In total this summary exists of 65 pages. The course is taught by Prof. Dr Inge Geyskens.

All 24 articles are summarized in this summary. The course is taught by Prof. Dr. Geyskens.

Course taught by Prof. Dr. Inge Geyskens. Summary combines insights from book (Coughlan et al. customized ed.), lectures and papers. Among topics are: Channel Design, Vertical Integration, Partnerships, Franchising, Retail Assortments, Pricing.

Course taught by Prof. Dr. Inge Geyskens. Summary combines insights from book (Coughlan et al. customized ed.), lectures and papers. Among topics are: Channel Design, Vertical Integration, Partnerships, Franchising, Retail Assortments, Pricing.