Dmm Samenvattingen, Aantekeningen en Examens

This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.

A summary of the specialisation course Digital Marketing & Metrics 2020

Summary of Data Analytics for Engineers 2IAB0 2020 EDA, VIS , DMM, ORG, DAS, HYP Week 1- week 6

You can learn everything from this summary. For IBA students.

This is a complete summary of all the lectures and insights given in class (including exam hints). All lectures were attended.

A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.

A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)

LADMMM6 Short summary of chapters 1 to 7