Customer journey Samenvattingen, Aantekeningen en Examens
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![WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024](/docpics/4422837/65c08b3f8d2ba_4422837_121_171.jpeg)
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WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024
- Tentamen (uitwerkingen) • 18 pagina's • 2024
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Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video 
 
Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase 
 
Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials 
 
Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber 
 
Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth 
 
Mar...
![Samenvatting Consumentengedrag de Basis / Customer Journey](/docpics/3949582/656b7b7fae583_3949582_121_171.jpeg)
![Samenvatting Consumentengedrag de Basis / Customer Journey](https://s.s-bol.com/imgbase0/imagebase3/large/FC/6/9/6/5/9200000105975696.jpg)
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Samenvatting Consumentengedrag de Basis / Customer Journey
- Samenvatting • 16 pagina's • 2023
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Samenvatting voor het boek consumentengedrag de basis. ik heb niet alle hoofdstukken behandeld aangezien de ontbrekende niet relevant zijn. Ik heb ook toetsvragen beschiknbaar. Gebruikt voor de Kennistoets van orm Nhlstenden
![Samenvatting - Sportmarketing (SMMMAR30J1)](/docpics/2806142/647063c38e4f2_2806142_121_171.jpeg)
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Samenvatting - Sportmarketing (SMMMAR30J1)
- Samenvatting • 8 pagina's • 2023
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Ik heb een samenvatting gemaakt van de cursus Sportmarketing30 (MAR30) van de opleiding Sportmarketing en Management (SMM). Hierin komen o.a. retail, retailtrends, marketingtrends, value proposition canvas, customer journey en marketingfunnel aan bod.
![Summary articles week 1 Managing Customer Experience and Value](/docpics/4869189/6606fcc3cf076_4869189_121_171.jpeg)
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Summary articles week 1 Managing Customer Experience and Value
- Samenvatting • 11 pagina's • 2024
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Summary of the 4 articles of week 1 of MCEV, for RUG-students. 
 
The summarized articles are: 
Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. 
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 
Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
![TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).](/docpics/63b1a468e52a6_2212929.jpg)
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).
- Overig • 87 pagina's • 2023
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download). TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 1: The foundations of digital marketing. Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Chapter 5: Barriers, considerat...
![UX Design Institute - Professional Diploma Final Exam Questions & Answers Solved 100% Correct!!](/docpics/5106849/662aa49031b32_5106849_121_171.jpeg)
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UX Design Institute - Professional Diploma Final Exam Questions & Answers Solved 100% Correct!!
- Tentamen (uitwerkingen) • 19 pagina's • 2024
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concept: Golden Thread - set of concepts/ideas that articulate UX design process; 
1. UX design is a problem solving discipline 
2. UX is a process 
3. UX is a research-based discipline 
4. Qualitative research is more insightful than quantitative 
5. Flow is important to creating a pleasant experience 
6. UX is a tool for minimizing risk of wasting time/money and of building poor quality product 
3 types of design that go into high quality products - - functional design 
- aesthetic design 
- e...
Samenvatting Strategie 4: de digitale customer journey 
Inclusief notities uit de les 
Inclusies voorbeeldvragen voor het examen
![Summary of the Digital Marketing and Metrics lectures 2023](/docpics/2751133/64622033524f4_2751133_121_171.jpeg)
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Summary of the Digital Marketing and Metrics lectures 2023
- College aantekeningen • 37 pagina's • 2023
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Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.
![Marketing in the Digital Era D373 WGU OA Exam Verified Questions and Answers 2024](/docpics/4422852/65c08bef95f01_4422852_121_171.jpeg)
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Marketing in the Digital Era D373 WGU OA Exam Verified Questions and Answers 2024
- Tentamen (uitwerkingen) • 10 pagina's • 2024
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Target customers - Customers based on a predefined geographic boundary 
 
Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more 
 
Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions 
 
Behavioral - The way customers go through their decision making and buying processes, includin...
![LRM3702 Assignment 8 2023 (ANSWERS)](/docpics/2923812/64903486dc590_2923812_121_171.jpeg)
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LRM3702 Assignment 8 2023 (ANSWERS)
- Overig • 10 pagina's • 2023 Populair
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LRM3702 Assignment 8 2023 (ANSWERS) 
 
QUESTIONS ANSWERED: 
QUESTION 1 
Read the following news report and answer questions 1.1 and 1.2 that follows. 
SEVERAL HOSPITALS HIT HARD BY PUBLIC SECTOR STRIKE 
The ongoing public sector strike has had severe consequences for several major hospitals in three 
provinces. On Tuesday, doctors and nurses across these provinces faced significant challenges due to 
the strike. Protesters blocked access to the hospitals, making it extremely difficult for heal...
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