Business for creatives Samenvattingen, Aantekeningen en Examens

This document contains a detailed summary of all the obligatory literature for the Cultural Entrepreneurship and Innovation course in the Master of Business Administration at the UvA - track entrepreneurship and management in the creative industries: Week 1: cultural markets and creative competitors Remembering Chet: theorizing the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market of romanticism, Bradshaw & Holbrook (2007) Recognition an...

APR 241 EXAM 2 verified answersCreative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately r...

APR 241 EXAM 2 Liberty University - Question and answers correctly solved APR 241 EXAM 2 Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists...

De aantekeningen van alle hoorcolleges van het vak Business For Creatives. Alle stof voor het tentamen is in de hoorcolleges behandeld.

Een samenvatting van de behandelde stof voor Business for Creatives. In de samenvatting wordt aandacht besteed aan waarde(creatie), bedrijfsdoelstellingen, de opbouw van een organisatie (met het vijfkrachtenmodel van Porter en het Greiner model), verschillende soorten processen (met de waardeketen van Porter), financiën (balans, resultatenrekening, kosten vs. uitgaven, prijsopbouw en -strategieën en uurloon), rechtsvormen, vormen van leiderschap en organisatieculturen (met de cultuurtypering v...

APR 241: Creative Strategy and Process/Ch. 8 *LECTURE* with complete solutions graded A+ In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director responsible for the nonverbal aspect of the message, the design, which determines the look and feel of the ad. Together, both the ___________ and ________...

In dit document staan samenvattingen van alle hoorcolleges van het vak business for creatives.

APR 241 Exam 2 Liberty University - Question and answers already passed APR 241 Exam 2 The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team ...

APR 241 Exam 2 questions well answered graded A+ The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is as...

Exam 2 APR 241 Liberty University - Question and answers correctly solved Exam 2 APR 241 copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimatel...