Brand management tilburg - Samenvattingen, Aantekeningen en Examens

A summary for the course Brand Management of the Master Marketing Management at Tilburg University. Summary of all modules without the articles.

This is a summary of the Brand Management Lectures for the master Marketing Management and Marketing Analytics at Tilburg University. Written in English. The document contains all 7 lectures, containing all 6 topics.

Lecture notes including the topics: Introduction, Segmentation and targeting, Market share and market size, Advertising and sales force, Competition & Scenario. Included cases: Ontela PicDeck, E-Comics & Altius Golf and the Fighter Brand. Lectures given by Jan Klein at Tilburg University, Master Program Marketing Management

VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap. How to get the recordings? 1. Buy the summary 2. Message me on stuvia saying you bought the number and give your phone number 3. I will send the voice recordings...

Extensive summary of all 12 articles Brand Management (-M-6) Marketing analytics and marketing management (2019/2020). Tilburg university. (Samenvatting artikelen brand management).

Alle lectures van Brand Management voor de master Marketing Management, gegeven in schooljaar 2019-2020 door Henk Roest aan Tilburg University.

Samenvatting van alle papers voor het vak brand management 2019. Zodanig samengevat dat de originele papers niet meer gelezen hoeven worden - Summary of all papers for the brand management course 2019. Summarized in such a way that the original papers no longer have to be read.

This a complete, up to date, summary for the lectures of Brand Management personal additional notes from the class which gives you a very good insight in the world of branding.