College aantekeningen
Lectures Jan Klein Tilburg University Market Assessment
- Instelling
- Tilburg University (UVT)
Lecture notes including the topics: Introduction, Segmentation and targeting, Market share and market size, Advertising and sales force, Competition & Scenario. Included cases: Ontela PicDeck, E-Comics & Altius Golf and the Fighter Brand. Lectures given by Jan Klein at Tilburg University, Master P...
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