Marketing strategy (E_MKT_MSTRAT)

This is a summary of the article "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?"

This is a summery of the article "The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation"

This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"

This is a summary of the article "Assessing Performance Outcomes in Marketing"

This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"

This is a summary of the article "Organizing for Marketing Excellence"

This is a summary of the article "Research in Marketing Strategy"

This is a summary of the article "Rethinking Marketing"

Extensive notes of the lectures of Marketing master course 'Marketing Strategy'. Good luck!