Marketing and Persuasive Communication (S_MPC)

Samenvatting van Perloff - Dynamics of persuasion. Vak: Marketing and Persuasive Communication

Aantekeningen van de colleges + oefenvragen

This is a summary of the course in the 2nd year of the bachelor. It contains all the slides, pictures, graphs, examples and all my notes from the courses. I had 36 out of 40 questions correct on the exam.

This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the college notes. I've completed the course with an 8.

Summary of the chapters 1,2,3,4,5,6,7,8,9,10,11,12 & 13 of the book 'The dynamics of persuasion'. Also extra chapter from Kardes (2,3, & 12) and a chapter from Brown (4)