Consumer Marketing (E_MKT_CM)

ALL the lectures of the course Consumer Marketing for you in one document! Including some sample exam questions!

Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.

Notes and lecture slides Consumer Marketing.

Summary of the assigned papers for consumer marketing.

For each 10 weeks of class, we are responsible from 10-15 articles that are also asked in the exam. Each article is at least 15 pages. Confused? Don't be! All the findings are listed and summarised in one document!

Full class coverage of 10 weeks for Consumer Marketing. Important notes highlighted.

In this document you will find an in-depth lecture summary. This means that the articles are more elaborated on in order to make the essential of each article more understanding. Moreover, the tables and graphs are explained by using the findings (text) from the articles.

This is a full and extensive summary of all mandatory papers from the Consumer Marketing Course from the VU Master Marketing 2021. The file includes an in-depth summary of every paper and discusses all studies within each paper.

Lecture notes of the course consumer marketing from MSc. Marketing 2020