digital marketing and analytics (6314M0311Y)

Basically everything you need for the exam!

This structured summary contains all articles from the course year 2020-2021. The main elements introduction/contribution of the paper, implications and results are included for each article.

Summary of the lectures of Digital Marketing and Analytics including notes and a basic summary of all the articles. Very easy to read, succinct and includes all important lists to know by heart. Tutorials are not included in this summary. MSc Business Administration (MSc): Marketing in the digital age

Summary of both lectures and articles of the course Digital Marketing and Analytics 2018-2019

Complete summary of all readings for Digital Marketing and Analytics

This is a complete summary of the course Digital Marketing & Analytics 2018-2019 teached by professor Konus. The summary includes: all required articles which are integrated with lecture slides and lecture notes. Graphs and diagrams are added for clarity.

Summary of the article Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment.