Branding (6314M0157Y)

The complete course - articles + lectures + seminars + videos

122 pages document. Summary of Branding lectures and workgroups. Obtained grade for the exam: 8,6. Maybe this document could be useful for the resit!

Extensive summary of all covered articles (exam literature) and lecture slides for the UvA Master elective Branding 2020-2021.

This is a summary of course lectures, additional explanations made by the lecturer. Required literature is integrated here.

The course did not have recordings, so the summary of lectures are quite comprehensive. Including detailed contents and discussions during the lectures and seminars.

Detailed summary of all articles for the course Branding (Master Business Administration). The summary also includes all the important images.

This 64-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

Samenvatting van alle artikelen en lessen van de Business Lab Branding aangeboden op de Universiteit van Amsterdam voor de Master Business Administration.

Master in Business Administration year 2019/2020. Overview of articles of Branding UvA week 1-6.