Marketing Communication (328248-M-6)

This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)

Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master

In this document all the webclips that are given in the course are being elaborated on in a very detailed manner. Furthermore the tutorials with additional examples are also mentioned and explained.

This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

Alle tutorials zijn overzichtelijk samengevat. Alle informatie van de webclips staat erin zodat je gelijk kan leren. In het engels geschreven, alle koppen zijn overzichtelijk zodat je precies weet welk onderwerp bij welke module hoort.

A document with all the web clips for the course Marketing Communication, given in February/March 2021.

Summary of all Marketing Communication lectures

Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!

Summary of first reading by Keller about Integrated Marketing Communications from Lecture 1.

Marketing Communication summary of Kevin Lane reading lecture 1 about Integrated Marketing Communications