Brand Management (328032-M-6)

A clear summary of all 12 papers for the course Brand Management for the MScs Marketing Management/Analytics at Tilburg University. If you have questions, don't hesitate to ask me!

A summary for the course Brand Management of the Master Marketing Management at Tilburg University. Summary of all modules without the articles.

All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 70+ summaries.

This document is a summary of the lectures of brand management. Next to the slides, the explanations and examples given in the lectures are also featured in this document. This makes it a good preparation for the exam.

A clear, structured summary of the lectures (PowerPoint + notes) of Brand Management, as part of the MScs Marketing Management/Analytics at Tilburg University. Henk Roest's PowerPoints are somewhat messy and chaotic, but this summary will provide you with the necessary information to ace the exam. If you have questions, don't hesitate to contact me! Please, also have a look at my other summaries. I also have a summary for the papers!

This is a summary of the Brand Management Lectures for the master Marketing Management and Marketing Analytics at Tilburg University. Written in English. The document contains all 7 lectures, containing all 6 topics.