1ZM60 Selling New Products (1ZM60)

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Factor...

1ZM60 - Summary of Mandatory Articles 2022-2023 Technical University Eindhoven (TUe)

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

1ZM60 - Summary of Lecture slides 2022-2023 Technical University Eindhoven (TUe)

Summary of all articles discussed in the final exam of the course Selling New Products

This is a short summary of the book for 1ZM60. This summary is especially for students with an IE background as it assumes basic knowledge from that bachelor.

Summary for 1ZM60 covers chapters 1,3,4,7-10,12-17 (roughly 5 pagers per chapter with a lot of images) of the book 'Selling and Sales Management 8th edition' (identical to newer editions) by David Jobber and Geoff Lancaster. The high number of pages is partly due to the amount of large images in the document.

Here are the last two lectures, lecture 9 is a summary of past lectures and was therefore not included.

This is a "summary" (more like lecture notes) of lectures 4-6 and their corresponding articles. One article, Fischer (2000), did not deliver a lot of information.