Marketing Research Methods (EBM080A05)

Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you, too! This specific script is for the course Marketing Research Metho...

Een samenvatting van alle lectures van Marketing Research Methods van het jaar 2016/2017.

Summary of the lectures of Marketing Research Methods, with clear explanations and examples of the theory.

Samenvatting voor het vak 'Marketing Research Methods', van de master 'Marketing' gegeven aan de Rijksuniversiteit Groningen. De samenvatting betreft alle hoofdstukken die van toepassing zijn op dit vak.