Consumer Psychology (EBM074A05)

This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!

This document is a very good summary of the lectures from the course Consumer Psychology from the RuG. Notes made during the lectures from explanations from the lecturer, including the information of the slides are in this summary. Also the TED talks are summarized, as the guest lecture from KWR.

Super short summary of articles and a good summary of lectures

Alle lectures en bijbehorende artikelen samengevat in 1 document. Door deze samenvatting heb ik een 8.5 gehaald op het tentamen.

A good document which summarizes every important element of the lectures of Consumer Psychology, including pictures.

Samenvatting voor het vak Consumer Psychology (verplicht vak MSc Marketing) Summary for the course Consumer Psychology (compulsory course MSc Marketing) Colleges artikelen Lectures articles

Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...

Consumer psychology summary lecture, article, book (important chapters)

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077. Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...