Principles of Marketing (IBMBU117R)

Summary of the book: Principles of Marketing; Chapter 5, 6 and 7

Summary of chapter 1,2,3,5,6,7,16,19. Book: Principles of Marketing Kotler & Armstrong.

This is An summary of charter 5

Summary of Principles of Marketing, covering all the chapters discussed for the exam.

This summary is for understanding the Principles of Marketing, the content in this document will consist of the following such as; - Defining marketing and the Marketing process. - Analyzing the Marketing environment. - Marketing information - Buying behavior -Business buying Behavior -Consumer-Driven Marketing Strategy -Social responsibility and Ethics

Principles of Marketing summary containing clear explanations, graphics and examples of the 4 P's (product, price, place, and promotion).

This summary is written for the exam 'Principles of Marketing' that is given in year 1 of the IBMS course. The document summarises chapter 1 until 6.