Marketing Management (BK1203)

Markting Management aantekeningen colleges 22/23

Markting Management aantekeningen colleges 22/23

Alles in detail geschreven hoorcollege samenvatting voor marketing management. Ik heb hierdoor een 8,5 gehaald.

Aantekeningen van alle slides en voorbeelden van Marketing Management

Uitgebreide samenvatting Marketing Management. Gebaseerd op het gemaakte tentamen.

This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.

the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.

Marketing management BA1 collegestof, compleet

summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)

introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid