Information Strategy (BM01BIM)

Extensive summary of all lectures and literature Table of Contents Week 1 Digital Ubiquity: How connections, sensors and data are revolutionizing business The business of Artificial Intelligence Strategy and the Internet Lecture Week 2 The anatomy of the Long Tail Is your business ready for a digital future? How has Electronic Travel Distribution been Transformed? Lecture 2 – Industry disruption Week 3 Group size and incentives to contribute Pricing information The framing effects of multip...

GRADED WITH A 8.5! C1: INFORMATION STRATEGY AND OVERVIEW 1.1 Porter, 2001. Strategy and the Internet 1.2 McAfee & Brynjolfsson, 2012. Big Data: The Management Revolution. 1.3 Li & Kauffman, 2012. Adaptive Learning in Service Operation. C2: INDUSTRY DISRUPTION 2.1 Brynjolfsson, Hu & Smith, 2006. From Niches to Riches: Anatomy of the Long Tail 2.2 Granados, Kauffman, & King, 2008. How Has Electronic Travel Distribution Been Transformed? A Test of the Theory of Newly-Vulnerable Markets 2.3 Kauffm...

combination of lecture notes and class discussions with the required readings from the literature