This summary is about all the lecturer, videos,including the seperate documents on canvas. Goodluck! i got an 8.3

This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...

Articles, book and lectures

Summary of articles and lecture content

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.

This summary covers the important topics from the required readings for corporate communication (CM2041) as of . The book used is "Corporate Communication" by Joep Cornelissen, 4th edition (2014).

This document is providing an in depth summary of the course international and global communication of BA year 2 of the communication and media programme. The summary includes notes of all the lecture slides of the 8 week long course and some important articles that are provided as relevant course material. It has information for both a general understanding of the topic and the most recent and important developments as well as the necessary information and knowledge for the exam.

This summary includes notes of all the lecture slides and important information from the course textbook. It is a summary of the 8 weeks long class on digital marketing strategies, tools which is also informative about the steps of creating a digital communication strategy.

Full summary for Qualitative Methods in Media and Communication for the pre-master Media and Creative Industries. INCLUDES practice questions, pictures, bullet points, colours and names. Based on the literature and the lectures (slides).