Marketing Communication

Marketing Summary for Year 1, Quarter 4. Covers all the learning materials for Avans Hogeschool IBMS

Marketing summary Y1Q1 IBMS. Marketing as a profession, creating value, market segmentation and positioning, marketing mix, strengths and weaknesses (SW of SWOT). Book: Principles of marketing, 7th European edition, Kotler

Summary of the course Marketing Communication of the first quarter of IBMS at Avans. Includes summary of the slides in classes and pictures that elaborate on the text.

Summary Marketing. Avans Y1Q2. Includes all material covered in class. Covers chapters 3, 5, 6, 18.

A summary of Marketing - Principles of Marketing, 7th European edition Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8 Chapters 1,2,8,9,10,11,12 and 15 This summary is written for Internation Business and Management Studies in Year 2 for Quater 1

A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.