Marketing (6012B0420Y)

Universiteit van Amsterdam (UvA)

Hier vind je de beste samenvattingen om te slagen voor Marketing (6012B0420Y). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Philip Kotler, Kevin Lane Keller

23 documenten

Philip Kotler, Kevin Lane Keller

6 documenten

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Samenvatting

Theories of marketing complete summary GRADE: 8.9
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oktober 2025

2025/2026
Final grade: 8.9. This summary includes all the content from the readings and the lectures, also including reading questions. This is all you need to know for the final/resit. It is all clearly explained with figures from the lectures/readings. For the MSc Business Administration (consumer marketing & digital marketing) at the UvA.
emmadavide30
€12,66 Meer Info

Samenvatting

English summary - Marketing Management Kotler Keller - 17th edition 2025 - Chapters 1 -5 & 8 - 22 + complete test bank with answers (some dutch words)
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augustus 2025

2025/2026
This is the English summary for Marketing Management the 17th edition 2025 - Kotler & Keller. Made for University of Amsterdam, there are some (very minor) Dutch words here and there. Chapters 1 -5 & 8 - 22. Reading time 60 min. Complete with test bank, questions and answers all chapters. See list.
Scriptiebibliotheek
€11,00 Meer Info

Samenvatting

Digital Marketing Analytics Notes
Beschikbaar in een bundel

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mei 2025

2024/2025
Beschikbaar in een bundel
Everything you need to know from the lectures, literatures, knowledge clips and tutorials to pass the exam:)
kleliaprodromou
€10,06 Meer Info

Voordeelbundel

Ethics & Marketing
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maart 2025
This package deal includes everything you have to know about your first two exams in your Msc Business Administration at UvA
kleliaprodromou
€13,39 Meer Info

Samenvatting

Lecture notes Marketing
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december 2024

2024/2025
This document entails in depth notes on the marketing course. I myself scored an 8/10 for the exam!
nynkerm
€9,16 Meer Info

Samenvatting

Summary - Marketing (Grade: 8.5)
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oktober 2024

2023/2024
A full summary of all the required readings & lecture notes for the course Marketing in BSc Business Administration.
miraklein
€10,99 Meer Info

Samenvatting

Marketing Communication Exam Part B
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oktober 2024

2024/2025
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
machteldbooms
€10,99 Meer Info

College aantekeningen

Marketing - ALL STUDY MATERIALS COVERED
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november 2023

2022/2023
This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
themediastudent
€11,99 Meer Info