Samenvatting
ConsumerBehavior1920_Summary_Chow_
- Instelling
- Universiteit Van Amsterdam (UvA)
This 48-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. Whe...
[Meer zien]