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The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
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Summary Marketing - An Introduction - Chapter 1,2,3,6,7,8,9,10,12,14 IBMS
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College aantekeningen
Lecture notes the foundations of marketing
This document includes the lecture noted of the course Foundations of Marketing.
AnnabellevdPutten
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Samenvatting boek Marketing Management
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