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Marketing Management samenvattingen (14e druk)
Philip Kotler, Kevin Lane Keller - ISBN: 9780273753360
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Bekijk alle 54 samenvattingen van Marketing Management, geschreven door Philip Kotler, Kevin Lane Keller. De samenvattingen van Marketing Management op Stuvia zijn geschreven door studenten of docenten, waardoor je de inhoud van het studieboek makkelijker en sneller begrijpt. Door de samenvatting te vinden die perfect bij jouw leerstijl past, wordt studeren een stuk eenvoudiger.
Meest verkochte samenvattingen voor Marketing Management
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PH...
- Tentamen (uitwerkingen)
- • 922 pagina's •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PH...
Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) 
Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) 
All Chapters Complete-Questions and Answers 
Chapter 1 Practice Test 
1. Which of the following statements about marketing is true? 
A) It is of little importance when products are standardized. 
B) It can help create jobs in the economy by increasing demand for goods and services. 
C) It helps to build a loyal customer base but...
- Tentamen (uitwerkingen)
- • 660 pagina's •
Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) 
Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) 
All Chapters Complete-Questions and Answers 
Chapter 1 Practice Test 
1. Which of the following statements about marketing is true? 
A) It is of little importance when products are standardized. 
B) It can help create jobs in the economy by increasing demand for goods and services. 
C) It helps to build a loyal customer base but...
Product Process Manager: - 
A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. 
Roles of Product Process Manager: - 
•	To understand the user need, configure them to feasible design 
•	Identifying problems and opportunities 
•	Creating a roadmap 
Project Manager: - 
A conceiver w...
- Samenvatting
- • 5 pagina's •
Product Process Manager: - 
A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. 
Roles of Product Process Manager: - 
•	To understand the user need, configure them to feasible design 
•	Identifying problems and opportunities 
•	Creating a roadmap 
Project Manager: - 
A conceiver w...
Summary Book
- Samenvatting
- • 34 pagina's •
Summary Book
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Tentamen (uitwerkingen)
- • 208 pagina's •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.
- Tentamen (uitwerkingen)
- • 922 pagina's •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION. PHILIP KOTLER.
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane KellerTest Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane KellerTest Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller
Test Bank for Marketing Management 15th Edition by Keller & K
- Tentamen (uitwerkingen)
- • 61 pagina's •
Test Bank for Marketing Management 15th Edition by Keller & K
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 20...
- Tentamen (uitwerkingen)
- • 61 pagina's •
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 20...
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY K...
- Tentamen (uitwerkingen)
- • 208 pagina's •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY K...
Heb jij documenten die matchen met dit boek? Verkoop het en verdien geld aan je kennis!
Nieuwste samenvattingen van Marketing Management
Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. What is the traditional view of marketing? 
A) Firms should just focus on production because if the products are good then 
they will automatically sell. 
B) Firms should just focus on production and selling because marketing occurs as a 
part of the selling process. 
C) Firms should have a proper marketing team that can increase consumers' 
awareness of their products and rouse their interest in them. 
D)...
- Tentamen (uitwerkingen)
- • 66 pagina's •
Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. What is the traditional view of marketing? 
A) Firms should just focus on production because if the products are good then 
they will automatically sell. 
B) Firms should just focus on production and selling because marketing occurs as a 
part of the selling process. 
C) Firms should have a proper marketing team that can increase consumers' 
awareness of their products and rouse their interest in them. 
D)...
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane KellerTest Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane KellerTest Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
- Tentamen (uitwerkingen)
- • 97 pagina's •
Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.Test Bank for Marketing Management 15th Edition by Philip Kotler Kevin Lane Keller.
Test Bank for Marketing Management 15th Edition by Keller & K
- Tentamen (uitwerkingen)
- • 61 pagina's •
Test Bank for Marketing Management 15th Edition by Keller & K
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 20...
- Tentamen (uitwerkingen)
- • 61 pagina's •
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 2024 update by Keller & K 
Test Bank for Marketing Management 15th Edition 20...
Test Bank for Marketing Management 15th Edition by Keller & K
- Tentamen (uitwerkingen)
- • 61 pagina's •
Test Bank for Marketing Management 15th Edition by Keller & K
Heb jij documenten die matchen met dit boek? Verkoop het en verdien geld aan je kennis!
Waarom studeren met boeksamenvattingen op Stuvia?
Relevantie, efficiëntie en gemak. Dat zijn belangrijke elementen tijdens het studeren of het voorbereiden voor een vak, examen of tentamen. Studeren met behulp van samenvattingen, die gekoppeld zijn aan het ISBN-nummer van jouw (studie)boek, is relevanter dan ooit. Jouw medestudenten of (bijles)docenten delen hun kennis om jou te helpen in de voorbereiding op jouw examens. Zoek het ISBN-nummer van je studieboek en je weet zeker dat je de juiste samenvatting koopt. Zo kom je niet voor verrassingen te staan tijdens je tentamens.
Alle samenvattingen op Stuvia zijn geschreven door studenten die het examen al hebben gemaakt, docenten die de stof doceren of professionele uitgevers. Hierdoor kun jij er op vertrouwen dat je de lesstof makkelijker begrijpt én dat de samenvatting alle elementen bevat die worden getoetst in het examen. Zoek het boek dat je moet bestuderen op via het ISBN-nummer en kies de beste samenvatting van het studieboek.