Pelsmacker Study guides, Class notes & Summaries
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Summary - Marketing Communications: A European Perspective
- Summary • 55 pages • 2023
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Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
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Book Summary Chapter 3,4,6,12
- Summary • 11 pages • 2022
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Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences 
 
Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix 
 
Steps in the IMC - Answer 1. Identify the target audience 
2. Establish the communications objectives 
3. Develop the IMC mix 
4. Establish the budget 
5. Evaluate the IMC campaign 
 
Push and pull strategy - Answer Push - focus o...
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products 
-calls for recognizing all contact points where the customer may encounter the company and its brands 
 
The Promotion Mix - Answer 1. Advertising 
2. Sales Promotion 
3. Personal Selling 
4. Public Relations 
5. Direct Marketing 
 
advertising - Answer any paid ...
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IMC – Marketing questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact 
 
What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 
2. Tools - promotional mix 
3. Media channels - print/broadcast/digital etc 
4. People - target audience 
5. Context - Sector and industry 
 
What are the 6 elements of the extended promo...
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In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
- Summary • 42 pages • 2021
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Includes a summary of the following articles: 
 
Topic 1 - Introduction to digital marketing & SEO 
1.1	Digital Marketing Trends Report 2020 – Sparxoo 
 
Topic 2 - Search engine advertising & Web analytics 
2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 
2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) 
 
To...
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Mandatory Chapters MarCom
- Summary • 31 pages • 2022
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- $8.80
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For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
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Marketing Communication Summary and Lecture Notes
- Summary • 65 pages • 2023
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This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
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Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
- Summary • 16 pages • 2021
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
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Marketing Communications: Summary IBC
- Summary • 60 pages • 2021
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Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. 
It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.
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